BSU instructor touts community promotion
http://thecr.com/main.asp?Search=1&ArticleID=41170&SectionID=1&SubSectionID=1&S=1
5/28/2014 12:53:00 PM
Samm Quinn
http://thecr.com/main.asp?Search=1&ArticleID=41170&SectionID=1&SubSectionID=1&S=1
5/28/2014 12:53:00 PM
Samm Quinn
The Commercial Review (Portland, Ind.)
City reporter
Members of the business community on Tuesday learned of ways they can tell Jay County’s story from a Ball State University instructor and radio show host.
John Strauss, host of Indiana Weekend on Indiana Public Radio and a journalism instructor at Ball State, was the featured speaker at the Jay County Chamber of Commerce’s May luncheon.
And he had one important message.
“You have great media assets here … but today, you also are the media,” he told attendees.
Indiana faces brain drain, a phenomenon that seems to send Indiana’s educated residents out of the state. And one way to keep the best and brightest residents in small communities like Jay County is for residents to tell the community’s story really well, Strauss said.
Social media is an easy way for businesses and organizations to share the events happening in Jay County, but there are other media options for sharing this community’s history.
Locally-made videos, like the ones featured on the Jay County Visitor and Tourism Bureau’s website, are a great way to highlight the assets and amenities a community has and offers, the radio show host said.
Making these types of videos is easier now than ever before through iPhones and iPads that have video capability.
“That’s what we’re teaching young media producers to do now,” he said.
“We want them to be excellent researchers and writers … but also to use the modern but often very simple tools available to help people tell their story.”
Making people aware of the assets and the interesting people in Jay County and why it’s such a good community to live in will help draw educated people to the area.
Those types of people look at community assets and community pride when choosing where to live.
“We think that as communities increasingly seek to lure creative types to live and young people to stay in their communities, open cutting edge businesses in some cases, some of these opportunities are going to go to the communities that do the best job of telling their own story,” he said.
City reporter
Members of the business community on Tuesday learned of ways they can tell Jay County’s story from a Ball State University instructor and radio show host.
John Strauss, host of Indiana Weekend on Indiana Public Radio and a journalism instructor at Ball State, was the featured speaker at the Jay County Chamber of Commerce’s May luncheon.
And he had one important message.
“You have great media assets here … but today, you also are the media,” he told attendees.
Indiana faces brain drain, a phenomenon that seems to send Indiana’s educated residents out of the state. And one way to keep the best and brightest residents in small communities like Jay County is for residents to tell the community’s story really well, Strauss said.
Social media is an easy way for businesses and organizations to share the events happening in Jay County, but there are other media options for sharing this community’s history.
Locally-made videos, like the ones featured on the Jay County Visitor and Tourism Bureau’s website, are a great way to highlight the assets and amenities a community has and offers, the radio show host said.
Making these types of videos is easier now than ever before through iPhones and iPads that have video capability.
“That’s what we’re teaching young media producers to do now,” he said.
“We want them to be excellent researchers and writers … but also to use the modern but often very simple tools available to help people tell their story.”
Making people aware of the assets and the interesting people in Jay County and why it’s such a good community to live in will help draw educated people to the area.
Those types of people look at community assets and community pride when choosing where to live.
“We think that as communities increasingly seek to lure creative types to live and young people to stay in their communities, open cutting edge businesses in some cases, some of these opportunities are going to go to the communities that do the best job of telling their own story,” he said.
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