The easy way for nonprofit news sites to include video

 

It's helpful to think of news multimedia as a ladder: Some stories require a short soundbite--the mayor talking about street repairs, or raw video from a fire. The next rung might be a soundbite with b-roll cover illustrating the interview topic.

More complex would be a series of soundbites in the form of a narrative, with b-roll and natural sound "pops" to convey a sense of place. In television news, these are known as "nat-packs," natural-sound packages. Note that they're different from the reporter-narrated stories, which work better on television, with its more passive viewing experience, than online, where consumers expect to be able to explore the different story elements--text, photos, video, etc--in the order they choose.

The challenge for new, nonprofit community journalism outlets is to embrace the power of multimedia at whatever skill level the staff has--but to at least get started. Again, that could simply mean adding a soundbite to a text story to give readers a richer experience than simply printing the quotations.

Passing up the TV-style, reporter-narrated packages doesn't mean the video can't be compelling. Nat-packs, even ones like this, shot and edited on an iPhone, can offer good information, engage viewers, and promote social sharing, likes, and comments, which promote the organization as well as the content.

The point of this demonstration nat-pack is to experiment with what's possible using just a phone, a $40 wireless mic and about four hours of shooting and editing for the four interviews and 30 sound and b-roll edits.

Relatively few daily stories will warrant multimedia at this level, but newsrooms that recognize the ladder and start putting their hands on at least the bottom rungs will have an advantage over those that don't.