Wednesday, November 4, 2009

Ford luxury brand targets Gen X

You know that Gen X consumers have finally arrived when they get their own Lincoln commercials.

Sharon Silke Carty reports that new ads for the MKS sedan feature a space-age look with popular songs from the 1980s.

"To my fellow children of the '80s, I'm sure you'll recognize the music, but we've done it in a fresh, new way," Thomais Zaremba, communications manager for Lincoln Mercury, tells Carty.

Zaremba knows her audience. What late-20s-something wouldn't want to be decribed this way as the MKS target audience:

"They are fiercely independent, and they don't care what other people think," Zaremba says.

"We feel like we've found a distinct voice for ourselves."

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